The first impression should be a strong one because this is where the hiring manager decides if he/she is going to continue reading your cover letter. In this section you should write about who you are, the job opportunity you are interested in and how or where you discovered the job position. Here you can also explain why you are interested in working for that company and if you have any connections to the company.
Many career coaches agree that this is the most challenging section for job seekers who have little or no experience. Many fresh graduates make mistakes here because they do not know how to highlight their school practical experience or any relevant acquired skills. Let the employer know if you have taken any practical lessons in college or if you worked in any student assistance jobs during your studies where you attained communications skills.
A creative team player with excellent time management skills is what most employers are looking for today. In the third paragraph you can illustrate why you are a good fit for the job and let the employer know why you are the perfect candidate. Use real life examples to explain your qualities and make sure that the examples can be visualized. You can use examples of any group work or team project that you carried out in campus.
This section is as important as the introduction because this is where the deal for a job interview is sealed. Make sure you leave a strong impression on the person reading the letter. Your conclusion should be upbeat and confident to encourage the hiring team to contact you. You can tell the hiring manager that you will follow up in the coming days to schedule a date where you can talk more about the position. Do not be afraid to show how interested you are and looking forward to an invitation for the job interview.