Marketing Internships at Rhino Africa

  • Rhino Africa
  • South Africa
  • 18/01/2017
Internship Marketing

Job Description

At Rhino Africa our marketing teams work on projects that aim to inspire those abroad to travel to Africa. Operating in 30 countries worldwide, our content writers and designers ensure that our blogs, communications and websites are consistent, inspirational and informative. Our in-house agency Rhino Africa Digital (RAD) provides us with premium-quality films and photographs that capture the wildlife and landscapes of our continent. Our digital marketers and SEO specialists take a scientific approach to performance marketing in 5 languages, ensuring engagement with users across mobiles, tablets and desktops.

To pioneer new ways of showing Africa to the world, we have created the unique Rhino Africa marketing internship programs. These programs have been designed to inject fresh perspectives, new ideas and youthful energy into our ever-evolving workplace, while simultaneously helping our interns to develop their own skills and understanding of our dynamic industry.

Marketing internships are available in all of the roles listed below, offering opportunities for English, French, German, Spanish and Portuguese speakers:

 

DIGITAL MARKETING (ENGLISH, FRENCH, GERMAN)

  • Conducting market analysis and research projects
  • Writing copy for PPC marketing campaigns
  • Assisting the SEO team in keyword research and page optimization
  • Monitoring social media performance and increasing Rhino Africa’s online communities
  • Conceptualizing ideas to raise brand awareness for Rhino Africa and its portfolios
  • Compiling collateral for internal and external newsletters
  • Weekly monitoring of Rhino Africa’s social media channels
  • Reporting on social media statistics
  • Generating social media dashboards
  • Assisting our social media manager with strategies and planning

 

DIGITAL MARKETING ANALYSIS

  • Creating dashboards for our social media channels (Facebook, Instagram, YouTube, etc)
  • Providing analysis on organic traffic channels using Google Analytics and other tools
  • Testing and experimenting with different markeitn g tools to increase conversion rates
  • Researching CRO trends and updates

 

SEARCH ENGINE OPTIMIZATION (ENGLISH, FRENCH, GERMAN)

  • Create website pages and upload content using a Content Management System (CMS)
  • Edit and write content for our websites
  • Online competitor analysis
  • Keyword research and keyword universe development
  • Report on how our website pages are performing in Google's search engine
  • Brainstorm SEO strategies and assisting in their implementation and execution


PHOTOGRAPHY/VIDEOGRAPHY

  • Liaising daily with our Multimedia Manager and Creative Director to define priorities and timelines
  • Ensuring that all creative output reflects the creative direction and strategy discussed 
  • Working closely with our Multimedia team to enhance and develop our creative output
  • Brainstorming ideas and concepts with our team and assisting in the execution of various projects
  • Editing and dealing with all post-production requirements of promotional campaigns 
  • Working on video & stills production and adhering to set etiquette
  • Keeping images and videos organised and tagged
  • Editing and retouching images and videos for use

 

DIGITAL DESIGN

  • Designing marketing collateral such as newsletters and banners
  • Retouching and editing photography
  • Optimizing visual content for the web
  • Organising existing file structures

 

CONTENT WRITING & EDITORIAL (ENGLISH, FRENCH, GERMAN, SPANISH, PORTUGUESE)

  • Researching, writing and editing accurate content according to style guidelines and templates
  • Researching facts and information about destinations and service providers
  • Ensuring consistency of tone across various types of content
  • Creating content for our various social media platforms with an understanding of how to reach the users of those platforms
  • Helping with the maintenance and follow-ups of our editorial calendar

 

BENEFITS:

THE RHINO CAFE: Whether it’s the life-giving cappuccinos or sinfully satisfying meals, the chefs at Rhino Café are on hand to give you the fuel injection you need to keep going. Grab a bite to eat, drop in for a chat, or simply pass through to catch a glimpse of the latest game.

COMPENSATION: We don’t ask our Rhinos to work for free! Every intern receives a salary of R3,000 per month.

EMPLOYMENT OPPORTUNITIES: We’re constantly evolving, which means that there are always new positions opening up.

DIVERSE CULTURE: Rhino Africa is a fun, challenging, fast-paced place to work. We’re one big family. Interns are encouraged to soak up our culture and participate in social and community events.

LIFE-LONG LEARNING: We understand the importance of our team members establishing themselves as leaders in their own right. We ensure that interns leave our offices with invaluable skills that will help them continue on their own paths to success.

DIRECT MENTORSHIP: Every intern is assigned a mentor to guide them through the program. This mentor will lead individual workshops designed to develop your skills and knowledge. Our mantra is simple: the easiest way to improve is to learn from the best.

ONLINE DEVELOPMENT COURSES: Online courses with Lynda.com will be offered to help our interns develop the precise range of skills they wish to focus on. These courses span the fields listed below:

 

  • MARKETING WORKSHOPS:

    • Introduction to Online Marketing
    • Social Media in international Markets
    • Introduction to competitive analysis
    • Style and writing workshop
    • Google Analytics and Excel
    • How Online Analytics Work
    • SEO Basics and International SEO
    • Writing for the Web
    • Introduction to Google Analytics
    • Introduction to Google Search Console
    • Introduction to Moz
    • Excel for Beginners
    • Ronin Gimble Essential Training
    • Drone Flying
    • Advanced Camera Operation (FS700, A7s)
    • Premier Pro Editing Workflow & Techniques
    • Advanced Colour Correcting (Da Vinci, Lumetri & Film Convert)
    • After Effects Essential Training & Title Animation
    • Lighting Fundamentals
    • Photography - Tips & Getting The Shot
    • Photoshop Essential Training
    • Illustrator Essential training
    • Branding Fundamentals
    • Design fundamentals
    • Correct file structuring for projects
    • HTML and CSS Basics
    • Writing and grammar
    • Introduction to project management
       

If you are interested in any of the above internship opportunities then feel free to send an email to careers@rhinoafrica.com or phone +27 21 469 2600. We are looking forward to hearing from you!