Dimetech Group

Position:  Digital Marketing Professional Tenure: Full Time   About Dimetech Group Dimetech Group is a full-service digital and media content service provider based in Kenya. We combine creativity, technological trends, and strategic planning to help businesses flourish in this fast-paced digital era. With technological expertise and analytical know-how, our team of curious, creative, and technical experts provide support to help businesses in the digital transformation of their business models.     About the role Dimetech is looking for a qualified Digital Marketing Professional who will ensure the digital platform is top-notch. This resource will ensure that Dimetechs' clients are placed in the global market with emphasis on . Key Responsibilities Be tech-savvy in the implementation, tracking, and measurement of digital marketing campaigns rolled out Advise on any paid media strategies that are worth an investment and attract ROI Deliver regular reports of campaign results, including web analysis and evaluation of KPIs   Maintain regular measurement of the ROI of the campaign Collect and use data to inform the team of new campaigns and the evaluation of existing campaigns Ensure all digital marketing activities are scheduled and operate within the budgetary allocation  Plan and project manage multiple online campaigns across multiple platforms Participate in forming effective paid search strategies Oversee accounts on search platforms (e.g. Google Ad Words, YouTube, etc) Plan, execute, monitor & optimize keyword selection and audience targeting Write attractive and concise copy for adverts Curate social media content alongside the rest of the team. Handle queries on social media platforms and ensure customers perceive the brand in a positive way Handle social media listening in terms of using platforms such as Google alerts to inform the team whenever the brand keywords are mentioned. Constant optimization of the social media platforms Assist in posting and optimizing Google My Business profiles for all our clients. Work alongside the team in creating social media content and assist in conducting Facebook/Instagram live and stories. Ensure smooth sharing of leads to the internal systems and our clients built for easy accessibility by the sales team. Knowledge of Search Engine Optimization and Search Engine Marketing.    Does this sound like you?   Minimum of Bachelor's degree in marketing and at least 2 years experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics,  WebTrends) Working knowledge of ad tech Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement Want to join the team? Please submit your application through Careers@dimetechgroup.com by 26th May 2023 .Please note that Dimetech Group is an equal opportunity employer and we DO NOT discriminate against any sort of vertical ( Gender, Age, Height, Sexual Orientation, Race, or Condition)